Hankook Brandbuilding

Digital communication strategy based on sponsorship

Strategy & consulting

Hankook is one of the fastest growing tyre manufacturers in the world. In order to position the Korean-based company in the premium sector, we developed a comprehensive communication strategy to digitally build the brand in the B2C sector.

That’s how digital brand building works: For a holistic and successful communication strategy, all channels must interlock like a gear train.

Our sponsoring-based digital alignment for Hankook Reifen is based on the structures and potentials of the single platform’s target audiences and hence ensures the maximum of brand awareness as well as high engagement rates.

Concept & creation

Our approach: No other tyre manufacturer has so many high-quality partners in the sports industry (for example at the BVB, DTM or UEFA Europa League).

In contrast to tyre sales, sponsorship has a highly emotional and appealing effect. In order to transfer these emotions to the product and brand in the respective target groups, we place sponsorship at the heart of our communication measures. 

Implementation & reporting

Along with numerous activation measures on our own B2C portal, we manage the digital B2C communications for Hankook. This includes content creation, social advertising, target group and competitor analysis, ongoing campaign optimisation and trendwatching.


Your contact person:
Ibi Michel

Goldene Generation GmbH
Hafenpromenade 1-2
44263 Dortmund

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