Digital sponsorship platform
Strategy & consulting
To activate GAZPROM’s premium partnerships with maximum success we pooled the sponsorships of FC Schalke 04, Zenit St. Petersburg, Chelsea FC, Red Star Belgrade and the UEFA Champions League on the website gazprom-football.com.
The advantage is this: GAZPROM is considered a strong partner in football and a loyal community gathers around them as a result.
For more than 40 years, GAZPROM Germania have been ensuring a reliable and stable natural gas supply.
Both daughter and mother company, PAO GAZPROM, substantiate their strong position through high-quality sponsorings, for example at the world’s biggest club competition – the UEFA Champions League.
When it came to activating this partnership, GAZPROM has relied on Goldene Generation online-marketing knowhow for years.
Concept & creation
The heart of the GAZPROM football website is “Ticketmania”, the biggest UEFA Champions League ticket competition in the world.
Additional appealing activation measures regarding the clubs are undertaken with tailored communication for exposure and ongoing fan activation — both digitally and at the matches.
Implementation & reporting
Layout, production and website editorial in multiple languages, development and implementation of all digital activation measures including the GAZPROM “Ticketmania” for every UEFA Champions League match.
Complete handling of direct marketing measures for Ticketmania in the double-digit million area and in seven languages.