Win the BVB on points

Community marketing for ARAL

Strategy & consulting

We have created and implemented a Germany-wide community marketing campaign called “Punktet euch den BVB”.

The idea: Through high-quality sponsorship at Borussia Dortmund and PAYBACK as a partner, a huge football-loving target group was activated throughout Germany.

Aral underlines its position as a leading brand in the service-station business on many levels, for example through the partnership with the eight times Bundesliga champions Borussia Dortmund.

Creative ideas for activating this partnership are refueled by Goldene Generation – not only through community marketing but also in terms of communication measures for the special editions of Aral’s SuperCard vouchers.

Concept & creation

Almost 20,000 amateur clubs in the DFB regional and state associations had the chance to play a friendly match against Borussia Dortmund and win a training session with two BVB legends.

Prerequisite: Their members and supporters — the campaign multiplicators, so to speak — had to collect the most points at Aral stations with PAYBACK within the campaign period.

Implementation & reporting

Our performance catalogue here: production of all advertising material and video clips, support for the campaign centre as well as coordination and distribution of prizes. After the campaign: evaluation, report and analysis.


Your contact person:
Ibi Michel

Goldene Generation GmbH
Hafenpromenade 1-2
44263 Dortmund

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