Fan insurance from SIGNAL IDUNA

Strategy & consulting

Versicherung09 — a product tailored precisely for BVB fans — is the consequent further development of SIGNAL IDUNA’s sponsorship at Borussia Dortmund. The digital sales strategy developed by us raises the partnership to the next level.

Versicherung09 is a fully digital liability and home contents insurance with benefits specifically tailored to BVB fans.

For example, insured persons profit from compensations for every goal scored by Borussia Dortmund. In additon, fan merchandise is insured against theft and damage and for missed games you are compensated through a so-called “frustration rate“.

Concept & creation

As a lead agency, we have developed a target-oriented marketing strategy and corresponding setup of highly specialised digital advertising agencies. From the initial awareness touchpoint to the website, booking process and CRM: everything regarding Versicherung09 comes together at our company.

Implementation & reporting

We manage the entire performance marketing on Google, Facebook, Instagram and more for Versicherung09. Facebook Insights, Google Analytics and comprehensive Excel reports are our best friends.


Your contact person:
Ibi Michel

Goldene Generation GmbH
Hafenpromenade 1-2
44263 Dortmund

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