Hankook Brandbuilding

Strategy
& consulting

Hankook is one of the fastest growing tyre manufacturers in the world. In order to position the Korean-based company in the premium sector, we developed a comprehensive communication strategy to digitally build the brand in the B2C sector.

Concept
& creation

Our approach: no other tyre manufacturer has so many high-quality partners in the sports industry (for example at the BVB, DTM or UEFA Europa League). In contrast to tyre sales, sponsorship has a highly emotional and appealing effect. In order to transfer these emotions to the product and brand in the respective target groups, we place sponsorship at the heart of our communication measures. 

Implementation
& reporting

Along with numerous activation measures on our own B2C portal, we manage the digital B2C communications for Hankook. This includes content creation, social advertising, target group and competitor analysis, ongoing campaign optimisation and trendwatching.

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