GAZPROM Football

Strategy
& consulting

To activate GAZPROM’s premium partnerships with maximum success we pooled the sponsorships of FC Schalke 04, Zenit St. Petersburg, FC Chelsea, Roter Stern Belgrad and the UEFA Champions League on the website gazprom-football.com. The advantage is this: GAZPROM is considered a strong partner in football and a loyal community gathers around them as a result.

Concept
& creation

The heart of the GAZPROM football website is “Ticketmania”, the biggest UEFA Champions League ticket competition in the world. Additional appealing activation measures regarding the clubs are undertaken with tailored communication for exposure and ongoing fan activation - both digitally and at the matches.

Layout, production and website editorial in multiple languages, development and implementation of all digital activation measures including the GAZPROM “Ticketmania” for every UEFA Champions League match. Complete handling of direct marketing measures for Ticketmania in the double-digit million area and in seven languages.

Implementation
& reporting

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